Privacy Policy

About this policy

Follō is a mobile application and website operated by MY-DEX LTD (“Company”, “we”, “us” or “our”), a company registered in England and Wales under company number 15857066, with its registered office at 100 Church Street, Brighton, England, BN1 1UJ. We are the controller of your personal information under UK data protection law.

This policy explains how we collect, use, share and protect your information when you use the Follō mobile application (“App”) and our website (“Site”), together the “Service”. Please read it carefully. If you do not agree with it, please do not use the Service.

Information we collect

Personal information

When you use the Service we may ask for information that can be used to identify or contact you (“Personal Information”). This may include:

• Email address: when you join our mailing list for app updates and news.
• Name and contact details: when you create an account or contact us for support.
• Social media profiles: if you choose to link your social accounts so they appear in your Follō feed.
• Business information: such as your job title, company name and business address, if you choose to add them to your digital business card.

Usage data

We also collect information about how the Service is accessed and used (“Usage Data”). This may include:

• Device information: such as your mobile device ID, IP address, operating system and browser type.
• App usage information: pages viewed, features used, and the time and date of your visits.

Cookies and similar technologies

We use cookies and similar technologies to understand activity on the Service and to remember certain information. Where the law requires it, we ask for your consent before using cookies that are not strictly necessary. Our Service does not respond to Do Not Track signals.

How we use your information

We use your information for the following purposes, and rely on these legal bases under UK GDPR:

• To provide and maintain the Service, including creating your account, signing you in and giving you support. Legal basis: performing our contract with you.
• To improve the Service by analysing Usage Data and personalising content and recommendations. Legal basis: our legitimate interests in running and improving Follō.
• To send you app updates, new features and promotional offers by email. Legal basis: your consent, which you can withdraw at any time.
• To meet our legal obligations and to protect our rights. Legal basis: legal obligation and our legitimate interests.
• To show you advertising in future. We may introduce advertising to Follō. If we do, we will update this policy first and, where the law requires, ask for your consent before using your information for personalised advertising.

Who we share your information with

• Service providers. We use trusted third parties to help us run the Service, for example hosting, analytics and email providers. They can only use your Personal Information to carry out work for us, and must protect it.
• Legal requirements. We may disclose your Personal Information if the law requires it, or if a public authority makes a valid request.
• Business transfers. If MY-DEX LTD is involved in a merger, acquisition or sale of assets, your Personal Information may be transferred as part of that deal. We will tell you before it becomes subject to a different privacy policy.

We do not sell your Personal Information.

Security and how long we keep your information

We value your trust and use commercially reasonable measures to protect your Personal Information. No method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

We keep your Personal Information only for as long as we need it to provide the Service or meet legal requirements. You can ask us to delete your account or erase your personal data at any time. See “Data Deletion” below for how.

Your rights and choices

Under UK data protection law you have the right to:

• Access the Personal Information we hold about you.
• Have inaccurate information corrected.
• Have your information deleted, in some circumstances.
• Restrict or object to how we use your information.
• Receive your information in a portable format.
• Withdraw your consent at any time, where we rely on it.

You can access, update or delete much of your information by logging into your account. For anything else, or to use any of these rights, contact us using the details under “Contact us” below. You can opt out of promotional emails at any time using the unsubscribe link in any email we send.

If you are unhappy with how we handle your information, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We would appreciate the chance to put things right first.

Children’s privacy

Follō is not intended for anyone under 13. We do not knowingly collect Personal Information from children under 13. If we find that we have, we will delete it from our systems.

International data transfers

Your information may be transferred to, and stored on, computers outside the UK, where data protection laws may differ. Where this happens, we make sure appropriate safeguards are in place, as required by UK data protection law.

Links to other sites

The Service may link to third-party websites or services that we do not operate. We have no control over, and are not responsible for, their content or privacy practices. We recommend you read their policies.

Changes to this policy

We may update this policy from time to time. We will post the new version on this page with an updated effective date and, where the change is significant, tell you directly. Please check this page now and then for changes.

Contact us

Follō is operated by MY-DEX LTD, 100 Church Street, Brighton, England, BN1 1UJ.

If you have any questions about this policy, or want to use your rights, email support@follosocial.com.

By using Follō, you confirm that you have read and understood this Privacy Policy.

Data Deletion

You can ask us to delete your data at any time by emailing support@follosocial.com. There are two options:

1. Delete your account

If you would like to delete your account, email us at support@follosocial.com asking for your account to be deleted. Please send the email from the address associated with your account so we can confirm it is you. We will close your account and remove it from the Service.

2. Erase all of your personal data from Follō

If you would like all of your personal information removed from Follō as a whole, email us at support@follosocial.com and ask us to erase all of your personal data. We will delete your account and all personal information we hold about you, in line with your right to erasure under UK data protection law. If you do not have an account (for example, you only joined our mailing list), email us from the address you used.

What to expect

We will respond to your request within one month. We may need to verify your identity first, and we may keep limited information where we are legally required to (for example, for tax or fraud-prevention purposes).